How Early Should You Start Your Seasonal Ad Campaigns for Maximum Impact & ROAS?

Let’s get right into it, shall we!

The goal with a strong Ad Campaign Strategy is always creating Impact (Brand Awareness) and of course, ROAS (Return on Ad Spend).

We like to begin with 'warming period ads.' If you are a DTC brand, starting your advertising early enough is crucial to ensure products reach customers in time for the holiday.

Let’s use Valentine's Day, for instance. In mid-January, we will start subtly reminding audiences about the upcoming holiday by showcasing products that align and offering a small incentive, such as a bundle & save deal.

As soon as the last few days of January arrive, we shift to full Valentine's Day mode! Website banners are updated, holiday best sellers are front and center and we suggest intensifying the offers. Here are some tactics we use depending on the type of product and/or campaign goals;

• what about a Buy One For You, Get One For Your Valentine 50%OFF?

• how about offering a 14% off discount on specific products?

• offering a free mystery gift with purchases over $100 is always a good one

• lowering the free shipping spend limit or just a full FREE SHIPPING period for the last few days is a good incentive

So, in short, we start the holiday ad campaigns at least one month before the actual holiday, sometimes earlier depending on the holiday or season.

And, we are brainstorming these campaigns 60+ days before so we have time to gather content, meet with collaborators, get approvals, make sure website designer have time to make edits and graphic designers have time to make promotional material, etc…

Let's start brainstorming and planning for your Spring and Easter campaigns now!