How AG1 Suddenly Gained Widespread Popularity in 2023

It's interesting how AG1 appeared out of nowhere and suddenly gained widespread popularity in 2023. Have you ever wondered how that happened?

They used a clever marketing strategy called Product Seeding.

Product seeding involves brands gifting their products to influencers, celebrities, or other influential individuals to try with the goal that they will love it and share their experiences. This helps to create a buzz around the product, making it seem like "everyone has it." This strategy taps into the behavioural science and psychology of consumer behaviour by utilizing the power of social influence, which can make a product seem popular, even if it's relatively new to the market.

They then paired the UGC made by influencers with great META Ad Campaign strategies, pushing their overall reach even further!

AG1's product seeding + META ad campaigns were a huge success. They created the perception that "everyone" was using their product, driving consumer interest and demand. By leveraging the power of social influence, they rapidly increased their brand awareness and attracted new customers.

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