A DIGITAL GROWTH AGENCY.
Our goal is to help purpose-driven brands fulfill their dreams of building extraordinary companies.
About SWTCH HOUSE.
How We Operate.
We use a balanced approach between organic + paid growth marketing strategies.This allows us to meet your expectations of;
GROWTH | SALES GOALS | RETURN ON INVESTMENT
We Disrupt Industries.
What does it mean to disrupt an industry? In short, it means pushing boundaries with non-conventional strategies to the status quo. Our goal is to create and implement marketing strategies that help our clients stand out, be seen, and create loyal fans and customers.
Where we Specialize.
Food + Beverage
How do you get foodies to stop and look at your content? By curating visually appealing, trendy, mouth-watering content that makes them stop in their newsfeeds!
Whether your business is an eatery, brewery or an in-store / online product - your marketing strategy begins and ends with great visual content. Everything else we do in-between is to get that mouth-watering content in front of the right audiences.
Self Care + Wellness
The self care industry continues to be the fastest growing consumer trend in 2022!
Between 2020-2022 Google Search Trends shows a 250% increase in self-care related searches.
With a well-planned, curated + on-trend content strategy - there is so much room to capture your ideal audience in this industry!
Fashion + Lifestyle
Fashion is one of the major consumer categories that has been most affected by the direct-to-consumer boom.
This means, it is imperative to distinguish your fashion and/or lifestyle brand from this crowded market.
Brand identity + stand out visual assets + consumer buying habits data need to be your three key strategy pillars.
What We Do.
GOOGLE ADS MANAGEMENT
It's all about ROAS! (Return on Advertising Spend). This is a critical performance metric that we use to measure the effectiveness and profitability of advertising campaigns. It provides valuable insights into how much revenue a business generates for each dollar spent on advertising. Google Ad campaigns, also known as Google Ads or Google AdWords, play a pivotal role in modern digital marketing strategies. As the world's most popular search engine, Google holds a vast audience of potential customers, making it a critical platform for businesses looking to gain online visibility and drive growth.
META ADS MANAGEMENT
In today's fiercely competitive business landscape, meta-advertising is a powerful and innovative means to achieve excellent market traction. A meta-ad campaign can substantially impact brand visibility and recognition when executed skillfully. As people engage in conversations about the campaign and eagerly share it across social media platforms, the brand's identity becomes firmly etched in their consciousness. The heightened visibility fosters better brand recall and cultivates a natural association in the minds of potential customers, making them more inclined to consider the brand when seeking relevant products or services.
BRAND + PRODUCT PHOTOGRAPHY
At SWTCH HOUSE, we take charge of your photography projects from inception to completion. Our expertise lies in understanding your goals, bringing in the perfect creator from our team for your project, meticulously overseeing budget and timelines, and crafting on-brand creative briefs and shot lists. We ensure a smooth and efficient process, handling everything that may arise up to the final delivery.
Instagram marketing is a big help to brands looking to showcase their products and services to a broader audience while also fostering brand loyalty by creating engaging content.
The platform boasts a staggering one billion monthly active users, making it one of today's most widely-used social media platforms. For brands utilizing Instagram, the marketing benefits offer an unparalleled opportunity to tap into this massive user base, increasing brand visibility, connecting with target audiences, and ultimately driving business growth.
Facebook is the world's largest social media platform, with over 2.8 billion monthly active users. With Facebook's advanced targeting options, brands can reach specific demographics and tailor their content to resonate with their audience. Additionally, Facebook offers various advertising options, allowing brands to create engaging ads that effectively promote their products and services. By including Facebook strategically, brands can dial in on their target audience and build brand loyalty, increasing website traffic and ultimately helping achieve marketing and revenue goals.
VIDEOGRAPHY
The goal is to stop people in their newsfeeds through amazing, eye-catching photography, videography and graphic design.
In today's digital age, video has emerged as one of the most crucial and impactful tools for marketing. It has transformed how businesses communicate with their target audience and has become integral to any successful marketing strategy. It combines visuals, audio, and storytelling to create a compelling and immersive experience for viewers. This level of engagement holds the audience's attention for more extended periods, allowing you to convey your message more effectively and leaving a lasting impression.
TIKTOK
TikTok has taken the marketing world by storm as the fastest-growing social media platform of it's time!
With TikTok's short-form, engaging video content, brands can showcase their products and services in a fun and creative way, ultimately increasing brand engagement and building customer loyalty. Moreover, with TikTok's algorithm-driven system, brands can achieve a wider reach, making it an essential platform to include in any comprehensive digital marketing strategy.
Brands that utilize TikTok marketing can leverage this massive user base to increase brand awareness, connect with their target audience, and drive business growth.
Pinterest should not be overlooked as a marketing platform! Boasting more than 450 million active users globally, Pinterest presents an exceptional chance for brands to exhibit their products and services to an enthusiastic and motivated audience. To fully utilize Pinterest's potential, businesses can explore its diverse paid advertising options.
Promoted Pins, Shopping Ads, Video Ads, and Remarketing are just a few of the powerful tools available on Pinterest's advertising platform. These features cater to various industries, making it an ideal avenue for lifestyle, fashion, wellness, and food-related businesses seeking to connect with their target audience in a visually engaging manner. With its vast user base and unique appeal, Pinterest has emerged as a valuable asset for brands looking to expand their reach and boost their marketing efforts.
INFLUENCER MARKETING MANAGEMENT
Influencer marketing has become essential to any successful digital marketing strategy, specifically nano and micro influencing.
Nano and micro-influencers are popular choices for successful influencer marketing campaigns. They have smaller, more engaged, and loyal followings. These types of influencers are authentic and relatable. Benefits include a more targeted audience for higher engagement rates. This leads to more robust, genuine consumer relationships, increasing brand loyalty and advocacy.
It allows brands to leverage the reach and influence of social media influencers to connect with their target audience, increase brand awareness, and drive sales. However, managing influencer campaigns can be a complex and time-consuming process. Influencer marketing management services help brands identify the right influencers to work with, negotiate contracts, manage campaigns, and measure success.
What Clients Are Saying...
Our Team.
Robyn Kelly
Co-Founder + CMO
Robyn was raised in Squamish, B.C., and is an accomplished, award-winning entrepreneur. She completed BCIT's Professional Sales & Marketing Management Program while working in Vancouver's tech industry for almost a decade, where she honed her skills in sales and marketing. In 2016, when the tech company she was working for was sold, she used her knowledge, shares, and experience to launch a social media marketing company in her hometown, which won her the Young Entrepreneur of the Year Award in its first year. Since then, Robyn's company has evolved into SWTCH HOUSE, a full-fledged digital marketing agency. When she's not busy at work, Robyn loves hiking or running with her rescue dog, Cali. She and her husband share a love for food and travel and often explore new dining destinations and relaxation spots together. Robyn is also passionate and committed to her local community and enjoys connecting with businesses and individuals. She has served as a Board Director for the Downtown Squamish Business Improvement Association for the past four years. Follow her on Instagram: @sociallyrobyn
Nate Kelly
Co-Founder + CEO
Nate is a seasoned entrepreneur with a keen eye for branding and delivering an exceptional customer experience. At 21, he launched his first business, which he successfully sold by the age of 28. Nate and his company garnered various local accolades and became a household name in the Sea to Sky Corridor. Nate oversees operations and sales at SWTCH HOUSE and is actively raising capital for his next venture. Driven by his passion for sustainable men's fashion, his latest start-up aims to help reduce plastic waste while keeping people feeling their best. Check out his innovative new company: www.natedeodorant.com. When he's not busy with business, Nate can be found enjoying the great outdoors with his wife and rescue dog, whipping up tequila cocktails, or cooking up a storm for his friends. He loves entertaining and is a social butterfly at heart.
Danielle Forget
Digital Ads Specialist
Danielle moved to British Columbia from Ontario amidst the pandemic and soon became a SWTCH HOUSE team member. With her expertise in Advertising and Communications, Danielle is a versatile Digital Marketer specializing in developing and implementing META and Google campaign strategies. Her main objective is to drive demand for our clients through META platforms and Google, which aids in helping them reach their marketing objectives and connect with their target audiences more efficiently, creating increased revenue. During her downtime, Danielle can be found exploring the breathtaking landscapes of British Columbia, networking with new acquaintances, or relaxing with her cats while admiring the unobstructed and beautiful views of the Fraser River from her home.
Alethea Grace
Instagram + TikTok Account Manager
Alethea loves all things involving fashion, sustainability, and art and makes a point to show that in her content creation. A fashion design graduate from Toronto Metropolitan University and Parsons the New School Masters of Fashion Management, Alethea is passionate about style and brand management and is always looking to make something as aesthetically pleasing as possible. After recently moving to Vancouver Alethea is often found strolling in Stanley Park, latte in hand, rain or shine. She specializes in lifestyle content on TikTok, creating OOTD videos and mini vlogs while she explores Vancouver. Find her holed up in a coffee shop editing her newest get-ready-with-me or creating something new @aletheagrace
Nicole Marshall
Content Creator Extraordinaire (Photography + Videography)
Nicole is a talented photographer specializing in outdoor lifestyle, product, and fashion photography. She is passionate about capturing action and candid shots that truly capture the moment. If you're looking for a photographer who can give lots of direction, Nicole is your go-to person. She's not afraid to get down and dirty to get the perfect shot and will do whatever it takes to get the ideal lighting or angle, even if it means hiking up a mountain at 5 AM. When Nicole isn't behind the camera or editing pictures, she enjoys spending time with her daughter and sharing new experiences with her. She's also an avid motorcyclist and can often be found cruising around on her Harley. Additionally, she enjoys pouring delicious ciders and making margaritas at Cliffside Cider, where she can connect with the local community and share her passion for photography with others.
Jill Sward
Visual Artist
Jill is a dynamic creative with an unwavering passion for visual design. Her love for this field inspired her to explore the world of marketing and communications during her undergrad at Quest University, where she specialized in design and social psychology. Jill is also the author of a published textbook titled "The Constitution of Manipulation," which is currently available in the Quest University library. When she's not deep in creating her newest visual arts project, Jill can be found exploring new creative avenues through visual arts, painting, and writing. She also loves to hit the trails with her custom off-road vehicle in Squamish, the adventure mecca she's lucky to call home. With her natural talent for visual design and love for artistic expression, Jill is a true asset to any creative team.
