Four Reasons Why the Smaller Voices are Making the Biggest Impacts
A nano-influencer's opinion holds a lot of clout.
Partnering with nano-influencers is a growing trend for brands. It allows brands to tap into specific communities, test new products and messaging, and utilize the nano-influencer's organic and engaging content.
Four reasons why nano-influencers are making a more significant impact for brands today:
Niche expertise: They have built their following all based around a specific niche or industry, and their audience follows them because they genuinely align and connect with the influencer's content. The influencer has become an expert in their niche.
Personality: An influencer's follower base enjoys seeing and listening to them. Their personality and perspective resonate with their audience, making them more relatable and engaging than a commercialized brand can be.
Social Proof: When an influencer recommends a product or service, it carries more weight with their audience because it's coming from someone they trust and admire.
Consistency: Influencers show up for their audience often. They post regularly and consistently, which helps them maintain a strong connection with their audience and builds a sense of community.
