Product seeding involves brands gifting their products to influencers, celebrities, or other influential individuals to try with the goal that they will love it and share their experiences. This helps to create a buzz around the product, making it seem like "everyone has it."

The goal with a strong Ad Campaign Strategy is always creating Impact (Brand Awareness) and of course, ROAS (Return on Ad Spend).

Two fundamental principles that can be leveraged through influencer marketing are cognitive dissonance and reciprocity.

Partnering with nano-influencers is a growing trend for brands. It allows brands to tap into specific communities, test new products and messaging, and utilize the nano-influencer's organic and engaging content.