Trends in Ad Creative: What’s Working Right Now on Meta?

If you’ve been running Meta ads for a while, you know that what worked six months ago might not work today. The platform is always changing, and so are the ways people interact with content. Meta’s algorithm loves engaging, relevant, and high-performing creative—and if you don’t keep up with the latest trends, you’re going to feel it in your results.

At SWTCH HOUSE, we live and breathe ad performance. Every day, we’re testing, tweaking, and analyzing what’s actually driving sales for DTC brands. And we’re here to share what’s working right now so you can tweak your ads and see better performance.

1. UGC-Style Content is Still King

People trust people. That’s why user-generated content (UGC) continues to dominate. Highly produced ads can feel too salesy, while UGC feels real, relatable, and authentic—exactly what customers want to see.

How to make it work for you:

  • Ask happy customers to share their experiences on video.

  • Feature real testimonials with genuine reactions.

  • Keep it raw—don’t over-edit or script it too much.

2. Bold Text Overlays & Fast-Paced Editing = Attention Grabbers

Let’s be real—people scroll fast. You have just a few seconds to grab their attention. That’s why bold text overlays and quick edits are a must.

How to make it work for you:

  • Use big, bold fonts to drive home key points.

  • Cut out the fluff—get to the message fast.

  • Always include subtitles for silent viewing.

3. Show, Don’t Tell: Product Demos & Problem-Solution Hooks

People want to see a product in action. Ads that immediately address a problem and showcase how the product fixes it are performing better than ever.

How to make it work for you:

  • Start with a problem your audience can relate to.

  • Show your product solving that problem—fast.

  • Before-and-after visuals work like magic.

4. Keep it Casual: “Lo-Fi” Ads Blend Right In

Highly polished ads can sometimes scream, “This is an ad!” Instead, ads that feel native to the platform blend in seamlessly, leading to better engagement and results.

How to make it work for you:

  • Shoot content with your phone for a more natural feel.

  • Keep edits simple—no over-the-top effects.

  • Use trending sounds and a casual, conversational tone.

5. Talk Like a Human: Conversational Ad Copy Wins

Nobody wants to read stiff, corporate-sounding ad copy. People connect with brands that feel human and relatable.

How to make it work for you:

  • Write like you’re texting a friend—ditch the jargon.

  • Use humour and emojis (when appropriate).

  • Keep it short, sweet, and easy to digest.

6. Vertical-First Creative for Reels & Stories

If you’re not creating vertical-first content, you’re missing out. With Reels and Stories dominating, your ads need to be optimized for mobile viewing.

How to make it work for you:

  • Shoot and edit videos in a 9:16 aspect ratio.

  • Optimize for sound-on and sound-off viewing.

  • Keep the action engaging from start to finish.

Final Thoughts

Meta ads are constantly evolving, but keeping up with creative trends will keep your brand in the game. To stay ahead, focus on UGC, quick edits, problem-solving ads, lo-fi visuals, conversational copy, and vertical-first formats.

At SWTCH HOUSE, we know how to make Meta ads that convert. Need help leveling up your creative? Let’s chat—we’d love to help you win.

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