Supporting Canadian Brands Through Strategic Advertising Amidst Trade Uncertainty
On February 1, 2025, U.S. President Donald Trump announced sweeping new tariffs on imports from Canada, Mexico, and China. Canadian goods, excluding energy products, were set to face a 25% tariff when entering the U.S., while energy exports were subjected to a 10% tariff. In response, the Canadian government implemented retaliatory tariffs of 25% on $155 billion worth of U.S. products, including beverages, cosmetics, and paper products, effective February 4, 2025. However, in a recent development, both nations have agreed to a 30-day pause on the enforcement of these tariffs, providing a temporary reprieve for businesses on both sides of the border.
There’s no sugarcoating it—this uncertainty is a lot for Canadian businesses to navigate. Rising costs, disrupted supply chains, and shifting consumer habits remain pressing concerns. But if there’s one thing we know, it’s that Canadian brands are resilient. And at SWTCH HOUSE, we’re here to help turn these challenges into opportunities.
Why Paid Advertising is a Game-Changer Right Now
While this 30-day pause offers a short-term breather, businesses must use this time wisely to strengthen their brand presence. As a proudly Canadian agency, we believe in using smart, strategic paid advertising to uplift the incredible brands we work with. We’re in this together, and we’re ready to help you keep your brand strong and thriving.
1. Putting Canadian-Made Front and Center
Shoppers are more conscious than ever about where their dollars go. With uncertainty surrounding tariffs, consumers are actively seeking local alternatives. This is the perfect moment to highlight the quality, craftsmanship, and value of Canadian-made products. Through paid advertising, we can make sure your brand’s message reaches the right people at the right time.
2. Stretching Every Advertising Dollar Further
We get it—marketing budgets need to work harder right now. That’s why paid ads on platforms like Meta, Google, and programmatic networks are a must. With precise targeting, we can help you reach the people who are most likely to support Canadian brands, making every ad dollar count.
3. Creating Authentic Connections
People want to buy from brands they trust. Now is the time to double down on storytelling, testimonials, and user-generated content. Through paid social and influencer collaborations, we’ll help showcase the real stories behind your brand—because that’s what truly resonates with consumers.
4. Boosting E-Commerce and Sales
Online shopping is bigger than ever, and it’s crucial to make sure your brand is easy to find and even easier to buy from. Whether it’s through Google Search ads, retargeting campaigns, or email marketing integrations, we’ll ensure your products stay top of mind for Canadian shoppers.
SWTCH HOUSE: Here to Elevate Canadian Brands
At SWTCH HOUSE, we’re not just another agency—we’re a Canadian agency built to support Canadian brands during this time. We believe in the power of local businesses and are passionate about helping them thrive, no matter what challenges come their way.
While this 30-day pause provides temporary relief, now is the time to act. With the right strategy, we can ensure that Canadian brands not only weather this storm but come out stronger on the other side. Let’s work together to amplify your message, connect with your audience, and show the world what Canadian brands are made of.
Now’s the time to double down, stand out, and own your space in the market. And we’re here to make that happen.
