How SWTCH HOUSE sustainably grew Skwalwen’s DTC channel & scaled up to a 12.24% ROAS
Growing a direct-to-consumer (DTC) business isn’t easy—especially when you’re already thriving in retail and wholesale. Skwalwen Botanicals, a brand rooted in natural beauty and wellness, faced this challenge head-on. With a strong presence in traditional channels, their DTC sales needed to grow. That’s where we came in.
At SWTCH HOUSE, we know what it takes to help brands unlock their potential without overextending their resources. Here’s the story of how we partnered with Skwalwen to turn their DTC channel into a thriving part of their business.
The Challenge: Making DTC Work
When Skwalwen came to us, they had a goal to grow their DTC channel. They needed a fresh, sustainable strategy to grow this channel without compromising their brand’s identity or budget.
They had a clear goal: balance their revenue streams and make DTC a real player in their overall growth. We were excited to take on the challenge.
Our Approach: Thoughtful and Strategic
We don’t believe in cookie-cutter solutions. Every brand is unique, so we started by diving deep into Skwalwen’s story, audience, and goals. With this foundation, we crafted a step-by-step plan that prioritized profitability from day one.
Here’s what we focused on:
Starting Small: Instead of throwing money at the problem, we began with a modest ad budget to test and learn. Every dollar had a purpose.
Genuine Ads That Connect: Skwalwen’s products have a story, and we made sure their ads reflected that—authentic, impactful, and true to the brand.
Smart Retargeting: We used data to find the right audience and keep their attention.
Ongoing Refinement: Testing, optimizing, and scaling—each step is carefully built on the last.
This wasn’t about quick wins. It was about creating a reliable framework for sustainable growth.
The SWTCH HOUSE method.
The Results: Real Growth, Real Impact
Over a year, the results spoke for themselves:
Big Revenue Gains: From an ad spend of $58,518, Skwalwen generated $309,092 in revenue—an impressive 5.31 ROAS (Return on Ad Spend).
Cost Efficiency: With an average cost-per-purchase (CPP) of $28.87, we kept acquisition costs low while delivering consistent sales.
Black Friday/Cyber Monday Success: During BFCM, we spent $10,816 and brought in $64,917—a CPP of $20.13 and a ROAS of 5.99.
This wasn’t just growth—it was sustainable, scalable growth.
Black Friday/Cyber Monday 2024 results.
Why This Matters for Growing Brands
If you’re a beauty or wellness brand, you know how competitive the market can be. Having a strong retail or wholesale foundation is great, but a thriving DTC channel can be a game-changer. Skwalwen’s success shows what’s possible when you invest strategically and work with a team that truly understands your goals.
Here’s the thing: you don’t need to have it all figured out. You just need to be ready to grow. If your brand is generating $500k–$5M annually on Shopify and you’re ready to take your DTC sales to the next level, we’re here to help.
Ready to Unlock Your DTC Potential?
Scaling doesn’t have to be overwhelming. Whether you’re looking to refine your strategy or make that first big leap, we’re here to guide you every step of the way. Let’s build something great together.
