In this workshop, we will dive into defining your niche market and understanding your primary and secondary target audiences. Once we’ve figured all of that out and refined it – we will go over how to build out your Instagram strategy. In this workshop, we have group discussions and solo exercises.

WORKSHOP OUTLINE:

• INSTAGRAM FACTS + FEATURES YOU NEED TO KNOW TO UTILIZE
• REFINE YOUR NICHE MARKET + TARGET AUDIENCE
• KEY TERMS + DEFINITIONS
• CONTENT REVIEW EXERCISE
• UNDERSTANDING YOUR INSIGHTS + HOW TO UTILIZE THEM
• STRATEGY EXERCISE: THE FOUR PILLARS
• START BRAINSTORMING YOUR STRATEGY

*PLUS, TAKE-HOME RESOURCES:

• EXERCISE WORKBOOK
• CONTENT CALENDAR TEMPLATE

**Light snacks and refreshments provided**